I waited to see what apple would bring out before upgrading, and to be frank I am disappointed. Very minimal upgrades with the 5s in comparison to the other brands, and with google's play store catching up with the app store I am going android. Sure they look shiny, but it is style over substance. As for the 5c, well it is just far too expensive to be a 'budget' iphone. When the iphone 4 came out it was the best phone on the market, destroying the competition hands down in looks, functionality and performance, and at that time android apps were awful as well. Even taking into account the fact that iphones are more efficient than their android counterparts and thus run more smoothly on lower specs, this latest batch is just not worth the wait or money it would require to shell out on them IMHO.
Apple is losing market share on all fronts at the moment. The new nexus 7 II beats the ipad mini hands down, and for an incredible price having just released very recently. The new samsung galaxy note III looks very impressive, and will certainly take the phablet crown until next year. The HTC One and Xperia Z1 look set to pinch more of the iphone's market share, already squeezed by the galaxy s.4. Android offers a plethora of tablets, laptops and in between combination at great prices with solid systems behind them. I haven't seen an ultra-book or ultra thin netbook I like more than the air or macbook pro (the air remains one of my favourite products that apple have created), but I just wonder how long it is before even they are overhauled.
I am neither and apple hater or fanboy (or any other company), but I feel they need to give us some more genuinely inspiring and innovative products.