Ha kinda a joke. I just saw the ad at the top of our homepage and it told me to end my menopause misery! Now I am gonna get a bunch a shit for this cause I am "always" "PMS"ing but really lets get some better ads.
Usually they give adds that are more suited for different stuff. If it is a womens site then they give adds suited for women. If it is a graphic art page they give adds better suited for that. Depending on who he gets the adds from they should have more manly adds.